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On-page SEO Checklist: What You Need to Know
On-page SEO Checklist: What You Need to Know
This revised guide preserves useful historical context while adding a dated maintenance review, current-source boundaries, and a practical fallback when a tool or platform has changed.
1. Find The Right Keywords
When it comes to finding the right keywords, there are a few things you need to take into account.
The first is relevance – make sure the keywords you target are relevant to your content.
The second is competitiveness – make sure there’s not too much competition for those keywords.
And the third is potential – make sure your target audience is actually searching for those keywords and click the SEO content.
There are a number of different tools and techniques you can use to find the right keywords.
One of the most popular is the Google AdWords Keyword Planner . This tool allows you to see how often particular keywords are being searched for, as well as how competitive they are.
Another great tool for finding keywords is Google Trends . This tool lets you see how popular particular keywords are over time. This can be helpful in determining whether a keyword is growing in popularity or declining.
How do I identify your audiences are clicking the SEO SEPR on Google?
Here is the result from the Ubersuggest keyword overview: the “content marketing tips” is showing that 320 people click on SEO results.
2. Assign keywords to your page and record them
When you write your website’s content, it’s important to use one keyword phrase per page. This will help you rank higher in search engine results pages (SERPs), and it will make your website easier for customers to find.
But how do you choose the right keyword phrase? And once you’ve chosen it, how do you make sure that all of your content is optimized for that keyword?
Here are a few tips:
- Choose a keyword that accurately describes the topic of your page.
- Make sure that the keyword is relevant to your business.
- Research the competition for your chosen keyword phrase.
- Use the keyword throughout your page, including in the title, in the body text, and in the meta tags.
- Monitor your website’s search engine rankings and adjust your content as needed.
It is important to record what keywords you have used. You can list them out in your Excel. Do not duplicate your keywords.
3. Discover more similar keywords.
When it comes to SEO, you know the importance of using keywords throughout your website. But what about finding related keywords or LSI (Latent Semantic Indexing) keywords to add to your content? These are keywords that are related to your main keyword and can help you rank higher on search engine results pages (SERPs).
One way to find related keywords is to use Google’s Keyword Planner. This tool allows you to see how many people are searching for a particular keyword each month, as well as other related keywords. You can also use Google Trends to see if a particular keyword is increasing or decreasing in popularity.
Another great way to find related keywords is by using a tool like semrush.com. This tool allows you to see which websites are ranking for a particular keyword, as well as other related keywords.
📚 Related Guides
Review status — last checked August 3, 2026
- Originally published or scheduled: 2022-03-25
- Last reviewed: August 3, 2026
- Maintenance status: current / guidance changes
- Editorial action: Use current Google Search documentation and distinguish stable principles from update-specific advice. Do not present a 2022 search tactic as a current ranking guarantee.
This date is a maintenance signal, not a promise that the product, platform, price, model, or policy will remain unchanged. When a reader is deciding whether to adopt a tool, the current official documentation, account experience, terms, pricing page, and support channel take priority over this article.
What changed since the older version?
Older AI-content articles often combine three different kinds of information: a durable workflow idea, a product-specific observation, and a time-sensitive claim. The workflow may still be useful while the interface, model, limits, price, integration, or policy has changed. This revision separates those layers. Use the durable part as a method, use the dated status above to understand the review boundary, and re-test every product-specific step before using it in production. A screenshot from 2022 is evidence of what was visible then; it is not evidence of what a new account sees today.
How to use the method safely
Start with the outcome, audience, source material, and acceptance criteria. Keep a record of the prompt, input facts, model or tool name, date, output, human edits, citations, and final approval. Check claims against primary sources. Do not publish generated text just because it is fluent. Review factual accuracy, attribution, privacy, copyright, brand voice, search intent, disclosure, and whether the result could mislead a reader about a product or service. If a tool is unavailable, replace it with a documented workflow rather than pretending that an old button or endpoint still exists.
What should be rechecked before publication?
- Open the official product, documentation, changelog, pricing, and support pages.
- Confirm the current sign-in path, plan name, feature name, API endpoint, plugin version, or policy section.
- Run the smallest reproducible test and record the date, account type, region, and result.
- Remove unsupported claims, stale screenshots, dead links, and prices without a current source.
- Add a visible last-reviewed date and label the article as current, changed, unverified, or retired.
- Give readers a fallback path when the tool is discontinued, inaccessible, or unsuitable.
If the tool is no longer maintained
Do not silently rewrite history. Keep the original use case clear, label the tool as legacy or unverified, remove conversion language that implies current availability, and explain what a reader should use to evaluate a replacement. A replacement is not automatically equivalent: compare inputs, outputs, export formats, privacy terms, integrations, rate limits, support, and migration effort. If no trustworthy replacement has been verified, say so. That is more useful than filling the gap with an invented recommendation.
Current source boundary
This site publishes practical editorial guidance, not a guarantee of a vendor’s uptime, pricing, performance, or future roadmap. Tool status is checked on the date above and should be reviewed again before a purchase, migration, API deployment, or compliance decision.
Sources checked for this review
- https://developers.google.com/search/docs/fundamentals/creating-helpful-content
- https://developers.google.com/search/docs/essentials
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